Published Saturday July 28, 2012
"the more things change, the more they stay the same"
There are certain constants in life, human needs that no matter what year it is, how old you are, where you live, who you are hanging out with or what stage of life you are in-your needs don't really change. What changes is how we fulfill them and what we use to fulfill them.
Maslow outlined his hierarchy of needs and uses the terms Physiological, Safety, Belongingness and Love, Esteem, and Self-Actualization needs to describe the pattern that human motivations generally move through.
This article in Psychology Today, Journal of Consumer Research demonstrates how the display of brands automatically affects our behavior. In the studies, exposure to the Apple logo made people more creative than exposure to an IBM logo, and the Disney logo made people more honest than the E! Entertainment logo.
This blog is about brand and marketing nostalgia. The fascination with all of the ways and things we use to consume, communicate, commiserate and connect with each other that have come and gone. The Red Telephone Booth Boxes in London is the icon that we will use as our central image and idea.
One of the most progressive trend sites is Trendwatching.com, who has been tracking global trends in just about every category since 2002. They have trend spotters all over the world noticing habits, gidgits and gadgets, that their trend setters report on monthly and yearly.
This blog will be dedicated to brand and marketing nostalgia. It will present ideas and examples of how things we remember from our past are reinvented, re-applied and adapted in a relevant form or way to serve our "hierarchy of needs" now!
"Earlier this week, BT (British Telephone) announced plans to splash 1,500 liters of red paint on 400 phone boxes in London and Weymouth, Dorset, ahead of this summer's Olympic Games, as well as restoring 1,300 of its modern grey kiosks in preparation for the flood of tourists to the UK".
Take a walk down memory lane with this Telephone Box history in pictures.
If you see one and its open go inside, sit down, close the door and make your mobile phone call in peace and quiet!