The ADM Blog
Published Tuesday May 01, 2012  
Comments 1

"Coming together is a beginning;
keeping together is progress; working together is success."

-Henry Ford

Today we'd like to talk about one of the first challenges we had at AD Marketing beginning in 2012: the launch of our new website. The energy and philosophy behind our team's goal was to emphasize progress and change; whether it be change for our clients, or progress for ourselves, these two elements encourage a successful future for our firm. One of the changes we made to our new website included a refreshing revision to both the content and the aesthetics of the site. The former website, which was sophisticated for the time frame in which it was created, eventually ran its course in the advertising field, and the need for a more modern approach arose. In order for the website to continue its success, our strategy was to represent the agency's location in Florida by displaying a photography motif that is relevant to the Florida lifestyle that so many people love and enjoy. By doing so, we hope to appeal to not only our present clients, but also our potential clients; after all, one would be hard pressed to find an individual who doesn't enjoy the mixture of "work and play" that Florida provides.

Not only is the website aesthetically pleasing with its fixed dimensional background, scrolling foreground, and applicable images, but it is also extremely easy to navigate for any type of user. The tab headings highlighted in an orange shade allow for you to connect with our agency in terms of our work, our ideas, and what we do. Also, the "join us" tab creates a direct connection to our social media, where you can learn a little more about us on a personal level. As we previously mentioned, because change and progress are important elements at AD Marketing, we will be further updating the website as the different seasons arrive in order to refresh the various pages and content. Any feedback, suggestions, or comments regarding our site are both welcomed and encouraged!

Until next time...
The AD Marketing Team

Lauren Dunford
Published 5/4/2012 11:29:09 AM  
Great feedback for websites! Thanks for the helpful hints and tips!
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